Privacy Policy

Effective Date: September 21, 2026

Elka Yoga & Wellness, Inc. DBA Pier To Point Wellness & Spa (“Pier To Point,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we access, collect, use, disclose, retain, secure, and delete personal information when you use:

• Our website at piertopointwellness.com;

• Our mobile application or branded booking application;

• Our online booking, scheduling, payment, membership, and account services;

• Our yoga, fitness, spa, wellness, training, and related services; or

• Any other service that links to this Privacy Policy.

By using our website, application, or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with us and which services you use.

Contact and Account Information

We may collect:

• Your first and last name;

• Email address;

• Telephone number;

• Mailing or billing address;

• Date of birth;

• Username, password, and other account credentials;

• Emergency-contact information; and

• Communication and notification preferences.

Booking, Membership, and Transaction Information

We may collect:

• Class, appointment, event, workshop, or treatment bookings;

• Attendance, cancellations, and waitlist activity;

• Booking and purchase history;

• Memberships, packages, passes, subscriptions, and account balances;

• Gift-card purchases and redemptions;

• Payment and transaction information;

• Promotions, discounts, and referral information;

• Signed agreements, releases, and waivers; and

• Customer-service communications.

Payments may be processed by third-party payment providers. We generally do not receive or store complete payment-card numbers. Payment processors may collect payment-card and billing information directly and process that information under their own privacy policies.

Personal and Sensitive Wellness Information

When reasonably necessary to provide a service safely, or when you choose to supply it, we may collect personal or sensitive information such as:

• Health conditions, injuries, or physical limitations;

• Accessibility requirements;

• Pregnancy status or other information relevant to safe participation;

• Allergies, sensitivities, or contraindications;

• Treatment and service preferences;

• Wellness goals;

• Information included on intake forms or waivers;

• Notes associated with an appointment, treatment, or service; and

• Other health or wellness information you voluntarily provide.

We use this information only to provide, personalize, and safely administer the requested services, comply with legal obligations, and protect you, our personnel, and other customers.

We do not use sensitive health or wellness information for targeted advertising.

Please do not submit medical or other sensitive information through an ordinary email or website contact form unless we specifically request it.

Communications

We collect information you provide when you:

• Contact us by email, telephone, text message, contact form, or social media;

• Request assistance;

• Respond to a survey;

• Enter a promotion; or

• Subscribe to marketing communications.

This may include the contents of your message and records of our response.

Device, App, and Website-Usage Information

When you use our website or mobile application, we or our technology providers may automatically collect:

• Your Internet Protocol address;

• Device type and device identifiers;

• Operating system and browser type;

• App version;

• Pages, screens, or features viewed;

• Dates and times of access;

• Referring websites or pages;

• Session and interaction information;

• Diagnostic and crash information;

• Approximate location derived from an IP address;

• Push-notification tokens; and

• Cookie, pixel, analytics, or advertising identifiers.

Device Permissions

Depending on the features you choose to use, our application may request permission to send push notifications or access limited features of your device. Any permission request will be displayed by your device before access is granted.

You can review and manage app permissions through your device settings.

We do not access your contacts, precise location, photographs, camera, microphone, or other protected device features unless a feature requires that access, you are informed of the purpose, and you grant permission.

Information From Other Sources

We may receive personal information from Walla, the technology provider that operates our branded mobile application and booking platform. This may include account details, bookings, attendance, memberships, purchases, waivers, communications, and app-usage information.

We may also receive information from other service providers used in connection with our business, including payment processors, website providers, analytics services, social-media platforms and, where applicable, Mindbody and Mangomint.

2. Walla App and Booking Platform

We use Walla to provide our branded mobile application and associated account, booking, scheduling, membership, payment, notification, and customer-management services.

Information submitted through the app may be processed by Walla on our behalf. This can include:

• Name, email address, telephone number, date of birth, and account credentials;

• Bookings, attendance, cancellations, and waitlist activity;

• Memberships, packages, purchases, and transaction history;

• Signed waivers and agreements;

• Communications and notification preferences;

• Device identifiers, IP address, app activity, diagnostic information, and push-notification tokens; and

• Wellness or safety information you voluntarily provide in connection with a booking or service.

We disclose this information to Walla only as reasonably necessary to operate the app, administer accounts and bookings, process transactions, communicate with customers, provide support, maintain security, and deliver our services.

Walla acts as a service provider processing information for Pier To Point. Walla may also collect and process certain information under its own privacy policy when you interact directly with its platform.

3. How We Use Information

We may use personal information to:

• Create and administer customer accounts;

• Process bookings, purchases, memberships, subscriptions, and payments;

• Deliver yoga, fitness, spa, wellness, training, and related services;

• Maintain attendance and transaction records;

• Review information relevant to the safe delivery of services;

• Send booking confirmations, appointment reminders, schedule changes, receipts, and account notices;

• Provide customer service and respond to inquiries;

• Send marketing communications where permitted by law;

• Personalize and improve our website, app, facilities, and services;

• Understand how customers use our services;

• Measure advertising and promotional performance;

• Detect and prevent fraud, misuse, security incidents, or other unlawful activity;

• Enforce our agreements, policies, releases, and waivers;

• Maintain business, tax, accounting, insurance, and legal records;

• Protect the rights, safety, and property of our customers, personnel, and business; and

• Comply with applicable laws, regulations, court orders, and lawful government requests.

4. How We Disclose Information

We do not sell personal information for money.

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy.

Walla

We disclose account, booking, membership, transaction, communication, device, and related information to Walla so that Walla can operate our branded application and provide booking, scheduling, payment, notification, customer-management, support, and security services.

Other Booking and Business-Management Platforms

Where applicable, we may disclose information to Mindbody, Mangomint, or other platforms used to operate booking, scheduling, customer, spa, or historical account services.

Payment Processors and Financial Providers

Payment and transaction information may be disclosed to payment processors, banks, fraud-prevention services, and accounting providers to process payments, refunds, disputes, and financial records.

Instructors, Practitioners, and Personnel

Booking details and relevant personal or wellness information may be provided to instructors, practitioners, employees, and independent contractors who need the information to deliver the requested service safely and effectively.

Technology and Operational Providers

We may use third-party providers for:

• Website and app hosting;

• Cloud storage;

• Email and text-message delivery;

• Customer support;

• Analytics;

• Advertising;

• Cybersecurity;

• Spam prevention;

• Data backup; and

• Professional, accounting, insurance, or legal services.

These providers may access personal information only as reasonably necessary to perform services for us. We require service providers to handle personal information appropriately and consistently with applicable law.

Analytics and Advertising Partners

We may disclose online identifiers and website or app activity to analytics and advertising providers, such as Google or Meta, to understand how our services are used, measure campaigns, and display relevant advertising.

We do not disclose sensitive health or wellness information to advertising partners for targeted advertising.

Although we do not sell personal information for money, certain advertising-related disclosures may be considered “sharing” or “targeted advertising” under some privacy laws. You may restrict cookies through your browser or available website cookie controls and may contact us to exercise any applicable opt-out right.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law, legal process, or a valid government request;

• Enforce our agreements or protect our legal rights;

• Investigate fraud, security incidents, or suspected wrongdoing;

• Protect the safety of customers, personnel, or the public; or

• Respond to an emergency.

Business Transfers

Personal information may be disclosed as part of a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction. Any successor will be required to handle personal information in accordance with applicable law.

At Your Direction

We may disclose information to another party when you direct us or provide your consent.

5. SMS and Mobile Communications

If you opt in to receive text messages, we may use your telephone number to send:

• Booking confirmations;

• Appointment and class reminders;

• Schedule changes;

• Account and service notifications;

• Customer-support messages; and

• Promotional communications consistent with your consent.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance.

We do not sell telephone numbers or share SMS opt-in information or consent with third parties for their own marketing or promotional purposes.

We may provide telephone numbers and SMS consent information to Walla, telecommunications providers, and messaging providers solely as necessary to deliver and support our messages.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software-development kits, local storage, and similar technologies to:

• Operate and secure our website and app;

• Remember account and preference information;

• Keep users signed in;

• Measure traffic and usage;

• Identify technical problems;

• Understand the effectiveness of communications and advertising; and

• Provide relevant content or advertising.

You can control cookies through your browser settings and any cookie controls made available on our website. Blocking some cookies may prevent certain website or app features from functioning properly.

Third-party content embedded on our website may allow the provider of that content to collect information as though you had visited its service directly.

7. Embedded Content and Third-Party Links

Our website may include videos, images, booking tools, maps, social-media features, or other content provided by third parties.

Embedded content may behave in the same way as if you visited the third party’s website or service directly. The third party may collect information about you, use cookies, and monitor your interaction with its content.

Our website and app may also contain links to services operated by third parties. Those providers may collect information directly from you and process it under their own privacy policies.

We encourage you to review the privacy policies of any third-party booking, payment, social-media, or other service you use. We are not responsible for the independent privacy practices of third-party services.

8. How We Protect Information

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal and sensitive information against loss, misuse, unauthorized access, alteration, or disclosure.

Depending on the system and information involved, these safeguards may include:

• Access restrictions based on job responsibilities;

• Password and account-security controls;

• Encryption during transmission where supported;

• Secure hosting and payment-processing providers;

• Software updates, backups, monitoring, and malware protection;

• Staff and contractor confidentiality requirements;

• Service-provider security and confidentiality requirements; and

• Procedures for responding to suspected security incidents.

We limit access to sensitive wellness information to personnel and practitioners who reasonably need it to deliver or administer services.

No method of internet transmission or electronic storage can be guaranteed to be completely secure. You are responsible for protecting your account credentials and should notify us promptly if you suspect unauthorized access to your account.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information to:

• Provide services and maintain customer accounts;

• Maintain booking and attendance records;

• Comply with tax, accounting, insurance, and legal obligations;

• Resolve disputes;

• Prevent fraud;

• Enforce agreements and waivers; and

• Protect the security of our systems and services.

Retention periods vary according to the type of information:

• Account and booking information is ordinarily retained while an account remains active and afterward for as long as required for legitimate business or legal purposes.

• Transaction, tax, accounting, waiver, and payment records may be retained for the period required by applicable law or our insurance obligations.

• Sensitive wellness information is retained only while needed to provide or document the relevant service or satisfy applicable legal, insurance, or safety requirements.

• Marketing information is retained until you unsubscribe or request deletion, subject to maintaining a minimal suppression record so that we can honor your opt-out.

• Security, diagnostic, and usage logs are generally kept for a shorter period unless required to investigate security, fraud, abuse, or legal issues.

• Backup copies may remain temporarily in protected backup systems until they are overwritten through our normal backup cycle.

When information is no longer required, we will delete, anonymize, or securely dispose of it.

10. Accessing, Correcting, or Deleting Your Information

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you;

• Correct inaccurate information;

• Request deletion of personal information;

• Obtain a portable copy of certain information;

• Withdraw consent;

• Opt out of marketing;

• Opt out of certain advertising-related disclosures; or

• Appeal a decision concerning a privacy request.

To request access, correction, or deletion, contact us at:

Email: thrive@piertopointwellness.com
Telephone: 619-762-9642

Please include your name, contact information, and enough detail for us to identify your account and understand your request. We may need to verify your identity before completing the request.

We will generally respond to a verified deletion request within 30 days or within the period required by applicable law.

Once a deletion request is approved, personal information will be deleted or anonymized from active systems unless retention is required or permitted for legal, tax, accounting, fraud-prevention, dispute-resolution, safety, insurance, or security purposes.

Residual copies may remain temporarily in protected backup systems until overwritten through the normal backup cycle.

Deleting the application from your device does not automatically delete your account or personal information. You must submit a deletion request using the contact details above or use an in-app account-deletion feature if one is available.

We will not discriminate against you for exercising an applicable privacy right.

11. Marketing Choices

You may unsubscribe from promotional email messages by using the unsubscribe link included in the message or by contacting us.

You may stop promotional text messages by replying STOP.

You may disable push notifications through your device settings.

Even after opting out of marketing, we may continue to send non-promotional communications relating to bookings, transactions, safety, security, or your account.

12. Children’s Privacy

Our application and online account services are not directed to children under 13, and we do not knowingly create an account for or collect personal information directly from a child under 13 without appropriate parental or guardian involvement.

We may provide classes or services intended for minors when arranged or authorized by a parent or legal guardian. In those circumstances, we may collect information about the minor that is reasonably necessary to administer the service safely.

If you believe a child has provided personal information without appropriate authorization, contact us so that we can investigate and delete the information where required.

13. International and Interstate Processing

Our service providers may process or store information in locations outside your state or country. Privacy protections in those locations may differ from those where you live.

When required, we take reasonable measures intended to protect personal information transferred to service providers in other jurisdictions.

14. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, providers, or legal obligations change.

We will post the revised Privacy Policy on this page and update the effective date at the top. Material changes may also be communicated through the website, app, email, or another appropriate method.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

For questions, concerns, or privacy requests, contact:

Elka Yoga & Wellness, Inc.
DBA Pier To Point Wellness & Spa
4166 Voltaire Street
San Diego, CA 92107
United States

Email: thrive@piertopointwellness.com
Telephone: 619-762-9642